Acme Marinas
What is Acme?
Acme Marinas is a Charleston-based private investment firm that invests in and operates marinas. Acme seeks out high-quality marinas throughout the US that have built strong individual brands and operations for boaters.
Project Goals
Acme Marinas approached us with three primary objectives:
Develop a Professional, User-Friendly Website: Design a modern, responsive site that reflects Acme Marinas’ commitment to growth and quality, appealing to prospective employees and showcasing the company’s values.
Drive Job Applications: Make it easy for potential employees to explore job opportunities and apply, with optimized application forms and clear calls-to-action.
Highlight Company Culture: Showcase Acme Marinas’ unique culture and benefits, encouraging job seekers to envision themselves as part of the team.
Our Approach
Discovery and Strategy
Collaborated with Acme Marinas to understand their hiring goals, ideal candidate profiles, and organizational values, then crafted a targeted strategy to attract top talent in the marina industry.
Website Design and Development
Built a professional, mobile-responsive website with intuitive navigation and a CMS for seamless updates. The design highlights available positions, company culture, and benefits, making the application process straightforward and engaging.
Digital Marketing and SEO
Developed a strong SEO foundation to increase Acme Marinas’ visibility in job searches. Social media integration allowed for showcasing employee stories, company achievements, and work environment, drawing interest from potential candidates.
Application Flow Optimization
Implemented clear CTAs and streamlined application forms, making it easy for job seekers to apply directly. Integrated analytics to track engagement, providing insights for continuous improvement in attracting candidates.
Results
Increased Visibility: Achieved a 38% improvement in search visibility within the first three months, significantly enhancing Acme Marinas’ presence in job-related searches.
Higher Engagement: Saw a notable increase in website visits and social media interactions, with more users exploring job opportunities and company culture.
Growth in Job Applications: Job applications increased after the website launch, driving more interest and qualified candidates to Acme Marinas.
Let’s Bring Your Vision Online
Connect with us to discuss how we can make your online presence unforgettable. Together, we’ll design and develop a platform that not only attracts but leaves a lasting impression on your audience.