Heddle Hill
What is Heddle Hill?
Heddle Hill is a flexible warehouse complex in Greenville, South Carolina within the former textile crescent along Rutherford Road on the doorstep of Taylors between Greenville and Greer. It’s a place for artisans, entrepreneurs, creatives, and collaborators to thrive.
Project Goals
Heddle Hill approached us with three core objectives:
- Create a User-Centric Website: Develop a modern, responsive website that resonates with Heddle Hill’s target audience and reflects its community values.
- Strengthen Digital Presence: Establish a cohesive digital strategy to increase Heddle Hill’s visibility across multiple platforms.
- Optimize Lead Generation: Design a website that would attract prospective tenants and guide them smoothly toward taking action.
Our Approach
Discovery and Strategy
Engaged with Heddle Hill’s stakeholders to align on their mission and audience, then crafted a strategic roadmap based on local market insights.
Website Design and Development
Built a clean, mobile-responsive website featuring intuitive navigation and a dynamic CMS for easy updates, showcasing Heddle Hill’s community and available spaces.
Digital Marketing and SEO
Established SEO foundations and local listings for increased visibility, and developed a social media strategy to highlight Heddle Hill’s culture and events.
Lead Generation Optimization
Added contact forms and CTAs for streamlined inquiries and tour bookings, with analytics to track traffic, engagement, and conversions for ongoing refinement.
Results
Increased Visibility: Achieved a 50% boost in local search rankings within the first three months.
Higher Engagement: Noticed a significant uptick in engagement on social media platforms and the website.
Improved Conversion Rates: Conversion rates for tenant inquiries increased by 40% following the website’s launch.
Let’s Bring Your Vision Online
Connect with us to discuss how we can make your online presence unforgettable. Together, we’ll design and develop a platform that not only attracts but leaves a lasting impression on your audience.