Rooted Bottle Market and Bar
What is Rooted?
Rooted is a neighborhood wine & beer bar with a wide range of retail selections. They carry exceptional wines from boutique wineries and breweries from around the world, with a focus on natural, organic and family owned producers.
Project Goals
Rooted Bottle Shop approached us with three core objectives:
Build a Dynamic, User-Friendly Website: Develop a modern, responsive site that captures the essence of Rooted Bottle Shop and appeals to wine and beer enthusiasts.
Enhance Digital Engagement: Integrate a live social media feed and interactive events calendar to keep customers informed and engaged.
Promote Club Subscriptions: Implement a seamless subscription system for their wine and beer club, making it easy for customers to join and stay connected with Rooted’s latest offerings.
Our Approach
Discovery and Strategy
Collaborated closely with Rooted Bottle Shop’s team to understand their brand, target audience, and unique offerings, then crafted a tailored strategy grounded in local market trends.
Website Design and Development
Designed a vibrant, mobile-responsive website with easy navigation and a flexible CMS for seamless updates, featuring an events calendar, live social media feed, and a spotlight on Rooted’s products.
Digital Marketing and SEO
Built a solid SEO foundation and optimized local listings to boost Rooted’s visibility, while integrating social media to showcase their latest events, promotions, and community highlights.
Club Subscription Optimization
Implemented streamlined sign-up flows and CTAs to encourage wine and beer club subscriptions, with analytics to monitor user engagement and refine the experience continuously.
Results
Increased Visibility: Achieved a 40% improvement in local search rankings within the first three months, boosting online visibility.
Higher Engagement: Observed a substantial increase in engagement across social media channels and the website, with more customers interacting with Rooted’s events and offerings.
Subscription Growth: Wine and beer club subscriptions rose by 36% after the new website launch, enhancing customer retention and community loyalty.
Let’s Bring Your Vision Online
Connect with us to discuss how we can make your online presence unforgettable. Together, we’ll design and develop a platform that not only attracts but leaves a lasting impression on your audience.