Sag Harbor Yacht Yard & Marina
What is SHYY?
SHYY has been the trusted marina for boaters in Sag Harbor for decades. They offer both transient and seasonal wet slips, plus certified winter storage to protect your vessel from the elements.
Project Goals
Sag Harbor Yacht Yard approached us with three main objectives:
Create an Engaging, User-Friendly Website: Design a modern, responsive website that reflects the quality and expertise of Sag Harbor’s marina and boat services, appealing to both local boaters and seasonal visitors.
Drive Service Requests: Make it easy for visitors to request boat service work through optimized contact forms and clear calls-to-action, streamlining the inquiry and booking process.
Promote Storage Solutions: Highlight storage offerings, encouraging customers to secure space for their boats with clear, accessible information on seasonal and long-term storage options.
Our Approach
Discovery and Strategy
Partnered with Sag Harbor Yacht Yard’s team to understand their services, customer demographics, and seasonal needs, then developed a targeted strategy rooted in local market trends.
Website Design and Development
Crafted a clean, mobile-responsive website with intuitive navigation and a flexible CMS, highlighting boat service offerings, storage options, and easy access to request forms.
Digital Marketing and SEO
Established a strong SEO foundation and optimized local listings to increase Sag Harbor’s online presence. Integrated social media to showcase completed projects, customer testimonials, and seasonal promotions.
Service Request Optimization
Implemented clear, accessible CTAs for boat service and storage inquiries, with streamlined contact forms and analytics to monitor engagement, helping refine and improve the user experience.
Results
Increased Visibility: Achieved a 45% improvement in local search rankings within the first three months, significantly boosting Sag Harbor’s online presence.
Higher Engagement: Noticed a substantial increase in website visits and social media engagement, with more users exploring service and storage options.
Growth in Service Requests: Boat service inquiries and storage bookings increased by 28% following the website launch, driving more customer interactions and bookings.
Let’s Bring Your Vision Online
Connect with us to discuss how we can make your online presence unforgettable. Together, we’ll design and develop a platform that not only attracts but leaves a lasting impression on your audience.