Running a marina isn’t just about providing boat slips and maintenance services—it’s about creating an experience that keeps customers coming back while attracting new visitors. Whether you’re located in a bustling harbor or a quiet lakeside, increasing foot traffic and bookings requires strategic efforts that go beyond traditional marketing. Here are some actionable tips to help you drive more business to your marina.
1. Host Events and Activities
Marinas aren’t just docking spots—they’re social hubs. Hosting events such as fishing tournaments, sailing lessons, or community gatherings can draw in crowds and create loyal customers. Partner with local businesses for cross-promotions, or offer exclusive discounts to event attendees.
2. Offer Exclusive Memberships and Loyalty Programs
Create a sense of community and customer loyalty by offering membership programs or loyalty discounts. Whether it’s discounted slip rentals, priority booking, or complimentary maintenance checks, loyalty programs can encourage repeat business.
3. Leverage Social Media Marketing
Social media platforms are powerful tools for attracting new customers. Share eye-catching photos of your marina, highlight special events, and engage with your community by showcasing customer testimonials or boat maintenance tips.
Consider these strategies:
- Facebook and Instagram Ads: Target potential customers in your area with location-based ads.
- User-generated content: Encourage your guests to share their experiences and tag your marina.
- Seasonal Promotions: Offer discounts during off-peak seasons to maintain consistent bookings.
4. Enhance Your Digital Presence
In today’s digital age, your marina’s online presence is just as important as its physical location. Most potential customers will search for marinas online before deciding where to dock. Therefore, having a professional and user-friendly website is essential. Your site should include the following:
- High-quality images showcasing your marina’s amenities and picturesque surroundings.
- Clear navigation that allows users to find information about slip rentals, boat services, and contact details easily.
- Online booking and payment options to streamline the customer experience.
- SEO optimization to ensure your marina appears at the top of local search results.
This is where BWS Development can help. As a Charleston-based online agency dedicated to helping small businesses build a strong digital presence, BWS Development specializes in creating sleek websites tailored to your marina’s needs. Their smart marketing strategies ensure your business stands out online—so you can focus on what you do best. Whether you need a website revamp or a complete digital marketing strategy, BWS Development has the expertise to help your marina attract more customers.
5. Optimize Online Reviews and Customer Feedback
Positive reviews can significantly influence potential customers. Encourage satisfied customers to leave reviews on Google, Yelp, and social media. Respond to reviews—both positive and negative—to show that you value customer feedback.
6. Expand Your Services and Amenities
Stand out from your competitors by offering additional services like:
- Boat cleaning and detailing
- On-site dining and entertainment
- Boat rental services or water sports equipment
- Concierge services for boaters, including provisioning or transportation
These amenities enhance the customer experience, making your marina a preferred destination.
7. Collaborate with Local Businesses
Build strategic partnerships with nearby businesses such as restaurants, hotels, or marine supply stores. Cross-promotion can enhance your visibility and attract tourists or locals looking for a full day of leisure and recreation.
8. Invest in Digital Advertising and Local SEO
Local SEO ensures that potential customers in your area can find your marina online. Optimize your Google Business profile with accurate contact details, business hours, and high-quality images. Invest in targeted Google Ads to capture local searches such as “boat slips near me” or “marinas with fuel dock.”
Final Thoughts
Driving more business to your marina requires a combination of strategic marketing, exceptional customer experiences, and a strong digital presence. By implementing these tips, you’ll attract new customers and encourage repeat visits, ultimately growing your marina’s revenue.
Need help enhancing your digital presence?
BWS Development is here to assist. As a Charleston-based online agency dedicated to helping small businesses succeed, we specialize in building sleek websites and crafting smart marketing strategies tailored to your industry. Let us handle your digital marketing needs, so you can focus on delivering the best marina experience.
Contact BWS Development today to learn more about how we can help your marina stand out online.
