Our Services

Growth

We build and optimize the engines that drive measurable results—high-performing sites, ecommerce, SEO, ads, email, and reliable hosting/maintenance.

Website Development

Reliable, fast, and secure builds tailored to your stack and scale. We ship clean code with the hooks you need for analytics and growth.

  • Front-end & CMS implementation (component-based)
  • Performance optimization and core web vitals
  • Accessibility, security, and QA automation
  • API/integration work (CRM, analytics, forms)
  • Documentation and handoff/training

Keep your site secure, fast, and always on—without the headaches. We provide managed hosting and proactive upkeep with clear SLAs and reporting.

  • Managed cloud hosting setup & cost-rightsizing
  • 24/7 uptime monitoring with SLA-backed support
  • Automated backups and tested restores
  • Security hardening (SSL/TLS, WAF/CDN) & proactive patching
  • CMS/core updates, dependency management, and staging-first rollouts

High-converting storefronts engineered for speed and simplicity—from catalog to checkout.

  • Store setup, product taxonomy, and search/filters
  • Payment, shipping, and tax configuration
  • Conversion-focused PDP/PLP & checkout UX
  • Subscriptions, bundles, and loyalty integrations
  • Analytics, tagging, and A/B test scaffolding

Lifecycle programs that turn signups into customers and customers into loyalists.

  • ESP setup and template system
  • Flows: welcome, abandoned cart/browse, post-purchase
  • Audience segmentation & personalization
  • Deliverability and send-time optimization
  • Campaign calendars, A/B tests, and reporting

Compound, defensible growth through technical excellence and content that ranks.

  • Technical audit and fix plan
  • Keyword research & intent mapping
  • On-page optimization and internal linking
  • Content roadmap and briefs
  • Measurement: baseline, dashboards, and monthly reporting

Profit-focused campaigns that balance volume and efficiency across search and shopping.

  • Account architecture & conversion tracking
  • Keyword strategy and negative lists
  • Ad copy/testing and extensions
  • Feed optimization for Shopping
  • Bid/ROAS optimization and pacing

Creative-led performance across paid social to win attention and drive action.

  • Audience research and funnel design
  • Creative variants and thumb-stop testing
  • Meta Pixel/CAPI setup and event mapping
  • Prospecting, retargeting, and retention plays
  • Cohort analysis and weekly optimizations

Creative

We shape how your brand looks, sounds, and feels—crafting identity, messaging, and on-site UX that win attention and trust.

Website Design

We craft conversion-focused interfaces that look great and feel effortless to use. Every layout is responsive, accessible, and grounded in UX best practices.

  • Wireframes → high-fidelity UI in Figma
  • Design systems: typography, color, components
  • Mobile-first layouts & interactions
  • Accessibility (WCAG-minded) and readability checks
  • Developer-ready specs and assets

Clarify who you are, how you look, and why customers should care. We turn your positioning into a cohesive visual and verbal identity.

  • Brand strategy: audience, positioning, messaging
  • Logo/mark system with scalable variants
  • Color, type, and imagery guidelines
  • Voice & tone guide with examples
  • Brand book and rollout plan

Distinct, versatile marks built to scale from favicon to billboard. We explore multiple directions, then refine the winner with precision.

  • Concept rounds with rationale
  • Primary, secondary, and icon lockups
  • Full vector deliverables (print + digital)
  • Color/mono versions and clear-space rules
  • Usage sheet for internal/external teams

Clear, concise copy that moves people to act—on your site, in emails, and across ads. We write with your voice and your metrics in mind.

  • Website/landing page copy and microcopy
  • Messaging pillars and value props
  • Ad headlines & variants for testing
  • Email sequences and product descriptions
  • SEO titles, meta descriptions, and schema suggestions

Original content that attracts, educates, and converts—planned once, repurposed everywhere.

  • Editorial calendar and content pillars
  • Blog articles, case studies, and lead magnets
  • Social posts & short-form video scripts
  • Infographics and design assets
  • Repurposing workflows (post → reel → email)

Industry-Specific Digital Services

Every industry has its own challenges and opportunities online. At BWS Development, we craft tailored digital strategies that fit the way your business operates — whether it’s managing boat slip bookings, retail storefronts, or mixed-use communities.

Marinas

From Dockwa integration to digital marketing and analytics, we help marinas run smoother and fill more slips.

Explore Marina Services

Restaurants

We help restaurants create digital experiences that attract guests, increase reservations, and build loyal customers.

Explore Restaurant Services

Let’s Bring Your Vision Online

Connect with us to discuss how we can make your online presence unforgettable. Together, we’ll design and develop a platform that not only attracts but leaves a lasting impression on your audience.

Get In Touch
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